Bridal fashion news and inspiration

SilkFred reveals the trendsetting bridesmaid dress shade for summer

With wedding season almost upon us, online fashion destination SilkFred has recently seen a 66% increase in searches for 'bridesmaid dresses' and a staggering 800% increase in the term sage-green bridesmaid dress. SilkFred's head stylist, Megan Watkins reveals why sage green is expected to be a top choice for wedding colour palettes in 2023 and offers expert tips on how to style this seasonal shade. Megan tells us, "Having been an underrated favourite of the fashion in-crowd for the past couple of years, it's safe to say that sage green is finally having its moment. This neutral hue is perfect for earthy and natural wedding colour palettes and serves as a nod to nature and eco-conscious weddings, another trend that is set to be big throughout 2023. Sage green adds a subtle pop of colour, it's minimalist and fits elegantly into classic wedding decor - it can also fit seamlessly into your everyday wardrobe."

David's Bridal unveils Alterations for All service

David's Bridal, the global bridal and occasionwear specialist, recently announced the expansion of its alterations services to include non-David's Bridal merchandise. The new Alterations for All idea is available across its four UK stores in London, Watford, Birmingham and Glasgow. The popular bridal retailer will make its alterations specialists available as a trusted resource to perform alterations for those in need of expert services, at a competitive price, in an expedited timeframe.

River Island launches first Wedding Occasion Collection

This season, high street favourites River Island is getting ready for the ultimate celebration - weddings! Launching today is River Island's first Wedding Occasion Collection that offers a selection of mix-and-match bridesmaid dresses alongside flowergirl dresses and menswear suiting to dress every member of the bridal party. This new collection offers a range of silhouettes in a dreamy colour palette. Soft satin, tulle finishes for flowergirls and embellished details create an elevated feel for bridesmaids whilst coordinating menswear accessories ensure a stylish finish.

The bridal accessory trends of 2023

Watch Exchange London has analysed Google trend data (within the past 3 months), to determine the bridal accessory trends of 2023. Bridal jewellery is all about the ring however, according to Google trend data the search term bridal watches has received a 4.700% uplift. 'There is an uplift in brides opting to wear a classic timepiece on their wedding day, whether that be a family heirloom that is their 'something borrowed', or a 'something new', that is a gift from their spouse. A bridal watch is often the 'showpiece', that is donned to reflect an overall style.

Write your own love story this Valentine's Day with Boux Avenue

Leading lingerie brand Boux Avenue's new Valentine's collection includes the styles Alette, Lexey, Rubie and Lottie. Items include long-line bras, satin cami sets, plunge bras, high-neck bras and matching thongs and briefs, perfect for a romantic night in! Whether you're celebrating Galantine's with your besties, a special night with your partner or are planning some self-care 'me' time, get ready this Valentine's with Boux Avenue, and create your perfect own love story.

Share the love this Valentine's Day with NEXT

Whether you're treating a special somebody or yourself this Valentine's Day, share the love with high street favourites NEXT who have unveiled the perfect gifts to make your day full of love! Get date night ready with a selection of clothing reflecting the latest trends and stylish lingerie to wear underneath. For a spot of self-care, indulge in the wide selection of beauty products available and if you're staying in, get your home romance-ready with the selection of chic homeware.

Fall in love with La Redoute's romantic Valentine's Day lingerie this February

As the most romantic day of the year is just around the corner, La Redoute is offering shoppers a selection of swoon-worthy lingerie and nightwear pieces this Valentine's Day that are stylish, sexy and comfortable! From lacy lingerie that will set hearts racing to cosy loungewear sets perfect for a Galentine's date, La Redoute has a range of underwear and pyjama sets that shoppers will fall head-over-heels for.

Augustine Jewels loves Valentine's Day

Are you looking to propose this Valentine's Day or searching for that perfect gift? Fall head over heels in love with the latest diamond gemstone pieces from London-based jewellers Augustine Jewels. They only work with exquisite, carefully created and ethically sourced diamonds and gemstones to create cherished pieces. Ruby, ruby, ruby, ruby! Augustine Jewels promise to add sparkle, shine and an everlasting smile to Valentines everywhere this February 14th. From the dazzling diamonds set around radiant rubies which will stand the test of time to pretty pastel pieces perfect for not only Valentine's Day but also Mother's Day too, there's something for everyone.

Winter wedding dress dos and don’ts

The the decision to have a wedding in the middle of the winter does have its drawbacks as we know the weather can be predicable, crisp, and very cold. Other than that, there is absolutely no reason at all why you shouldn't focus on the possibilities and begin with planning your winter wedding day. Here, wedding dress couture designer Cynthia Grafton-Holt advises to keep two things in mind. If you plan for a rainy day and it turns out to be dry and sunny with crisp blue skies that is a definite win win situation...

Cocorose London's Trainers captures the hearts of brides-to-be

'Casual is chic' when it comes to wedding day attire, according to feedback at independent British footwear brand, Cocorose London, where the Hoxton Red Heart Trainer, has truly captured the heart of the bridal market. Modern brides are increasingly choosing comfort over tradition for their footwear, inspired by celebrities such as Hailey Bieber, who wore trainers with her Vera Wang dress. An increasing number are refusing to let their special day be ruined by painful, blistered feet. Putting the high-heels aside and choosing comfort over chronic pain, is a trend showing no sign of disappearing for the 2023 wedding season.

Cocorose London's Hoxton Red Heart premium leather, low-top trainers are just the ticket for many brides, who not only wish to stay on their feet, but also want to add a fun and unique twist to their wedding day attire.

Big savings on bridesmaid dresses at Club L London

Calling all nearlyweds-to-be, phones and tables at the ready: Club L London is offering 10% off bridesmaid dresses when you buy four or more with the code NEWYEARBRIDE at checkout! This deal is perfect for couples who may have got engaged over the festive period and have started planning a wedding this year; what's more, the offer is essential for those looking for purse-friendly attire without compromising on style. Whether you want your bridal squad in chic backless satin styles, or colour coordinated in flawlessly curve contouring gowns, there's something for everyone: statement cape jumpsuits, ultra-feminine luxe midi dresses, multiway maxis - the styling options are endless!

Lark & Berry reveal bridal jewellery trend predictions for 2023

Emily Newman, head designer at fine jewellers Lark & Berry has unveiled her bridal jewellery trend predictions for 2023. They include vintage and unusual cuts. She tells us, "I believe that there will be an upturn in the trend for vintage cuts as well as unique shapes of stones. With many lab-grown companies showcasing their technology and creating rings that are made only with diamonds (although that's not feasible for most) we think that customers will be asking for bespoke cuts of stones within not only engagement rings, but all special and bespoke pieces of jewellery."

ROX Diamonds & Thrills reveals how much you should spend on an engagement ring

Are you newly engaged over Christmas and New Year and looking forward to going ring shopping together? Co-founder of ROX Diamonds & Thrills, Kyron Keogh, shares the average amount spent on an engagement ring and debunks the most common engagement ring myths. According to sales data from British luxury jeweller ROX Diamonds & Thrills, the average cost of an engagement ring is about £3,000. Kyron tells us, "On average, our customers spend an average of £3,000 on an engagement ring. When it comes to choosing a ring, there are so many different options, from the design and metal of the band to the cut, colour, clarity, and carat of the diamond."

Boux Avenue's sale is now on with up to 50% off!

Boux Avenue, the UK's leading lingerie brand is the gift that keeps on giving, with some very exciting news - the sale has launched with up to 50% off original price items across all departments including lingerie, accessories, loungewear and nightwear, starting from £5.00! If you ever saw a sign on where to spend your Christmas money this year, this is it! It is time to update your lingerie drawer, whether it's an everyday classic set like the best-selling Mollie (in selected colours), a sexy little something like Jessica, or shine bright like a diamond in Lorena.

House of Fraser unveils the best shapewear picks this party season

Shapewear has seen a huge increase in popularity in recent years, as celebrities and influencers across the globe express their love for figure-hugging undergarments online. In 2022, sales of shapewear at House of Fraser, increased by over 40%, as women flock to purchase everything from tummy control underwear to full body slips. Shapewear is for every type of body and every type of occasion, whether it's to feel sexy in your favourite pair of jeans or to show off your figure in a Christmas party dress. Leading fashion retailer House of Fraser has partnered with Maria Pastor, Personal Shopper and Stylist to answer the nation's burning questions on shapewear and share their product recommendations for every outfit this party season.

Orelia launches first Christmas Cracker Collection

Orelia, the jewellery brand bridging the gap between value and luxury by delivering modern design and great products at a compelling price, introduces a special limited-edition cracker collection for Christmas 2022. It's available in two sizes and four special designs - a must-have stocking filler for the holiday season! The brand chose to commission talented illustrator Anjelica Roselyn to create the bespoke designs, which embody their Christmas collection themes.

Bridal designer Sanyukta walks the red carpet at Fashion Awards 2022

Sustainable bridal designer Sanyukta Shrestha dazzled on the red carpet wearing her vegan black couture dress at the Royal Albert Hall for this year's Fashion Awards where celebrities from around the world attended on Monday. The British Fashion Awards, one of the most anticipated events of the global fashion calendar, celebrates fashion at the intersection of culture and is a global entertainment platform for brands, creatives, designers, artists and tastemakers who come together to celebrate the industry. This year, the event brought supermodels, fashion designers and celebrity muses together to recognise excellence in the fashion industry. The star-studded red carpet was walked by Jean Paul Gaultier, Valentino's Pier Paolo Piccioli, Rita Ora, Naomi Campbell, Winnie Harlow, Poppy Delevingne, Erin O'Connor, Ashley Graham, Rosie HW, Tilda Swinton, Maya Jama, and many more A-list celebrities.

FatFace announces partnership with Shelter for fourth winter running

FatFace is proud to announce its partnership with Shelter for a fourth winter running. 10%* of sales from a specially curated range will be given to the charity which is dedicated to fighting the devastating impact the housing emergency has on people and society. If you like to give gifts that not only look good but do good then look no further. With something for all the family including your pets, this year's collection features Hamish the Highland Cow.. Choose from knits or pyjamas, tote bags or tree decorations, and help fight the housing emergency this season.

We chat to Soozie Jenkinson, head of lingerie design at M&S

With Google searches for winter wedding guest outfits up by 140%, M&S research has revealed that 61% of women have not purchased a dress they love because they don't already own a suitable bra. We chat to Soozie Jenkinson, head of lingerie design at M&S to ask which bra type you should wear with your wedding outfit. With research revealing that the open-backed dress is the most challenging to find a perfect bra solution for, Soozie says: "If you're looking for the perfect solution to conceal your bra in an open-back dress, we recommend opting for a multiway bra. Thanks to its versatile construction, clear straps and adjustable back converter, it can work with any outfit but is perfect for low-back dresses."

Grace Loves Lace celebrate 11th birthday will a free veil offer

To celebrate their 11th birthday, Australian wedding brand Grace Loves Lace is gifting every bride who purchases a full-priced gown a complimentary GRACE veil throughout the month of November! The complimentary birthday month tradition started in November 2021, when Grace Loves Lace's founder Megan Ziems decided to share the 10-year anniversary with the bridal community and has again this year decided to do so. So, what is the veil that's up for grabs? The GRACE veil (RRP £180.00) is crafted from a soft, translucent ivory tulle. The GRACE veil has been designed to complement each and every Grace Loves Lace gown. The long 2.8-metre train cascades effortlessly down the body, swishing gently as the bride walks down the aisle.