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The Whistles collaboration with Hai launched in May 2022, featuring model and artist Kesewa Aboah starring in the campaign. The next release launches today, exclusively at Whistles.
Founded in 2018 by Tessa Vermeulen, the brand began with silk. Timeless and ethereal, Hai is known for its cult bags and has since expanded its offering with ready-to-wear and accessories. 'Hai' comes from the Mandarin word for sea: the ocean's movement, strength, and ever-changing nature reflect the brand and the materials they thoughtfully use.
Immersed in optimism, the capsule collection comprises 13 signature Hai styles in 100% silk, all reworked to echo the vibrant tones of Whistles SS22 colour palette. From playful handbags and scrunchies to a lilac bias cut skirt and coordinating ruffle blouse, as well as two classic slip dresses in bold shades of lime green and hot pink, these are pieces designed to complement each other and can be easily mixed and matched."
It's been such an organic and wonderful process to work together with Whistles. We really wanted to create a capsule of silk staples in opulent, bold and bright tones. These are clothes for day and night, but there's a celebratory, party feeling to them too." - Tessa Vermeulen, Founder and Creative Director, Hai."
We are so excited to collaborate with Hai; we have been huge fans of the brand since they launched their signature silk bags. At Whistles, we are always looking for emerging brands whose ethos aligns with ours, and Hai feels like a perfect pairing for us - lending their attention to timeless styles rather than chasing trends."- Gemma Hyde, Head of Design, Whistles.
The Whistles x Hai collection is available exclusively online at www.whistles.com and in selected Whistles stores with prices from £22 - £198.
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